The way a necklace falls, the way a jewelled ring catches the light, or the well laid out display from a jewellery range can often contribute to the desire and subsequent sale of such items. Jewellery is made and designed with the primary intention of being worn and adorning the wearer. This therefore means that the best way to display this jewellery, is on a jewellery display that allows the pieces to sit, fall and hang the way they would once put on. For example, a bust display or neckform display would allow the customer to discern how the item would look when they put it on. A ring stood proudly on a ring stand, placed on a turn table, would allow people to see how it catches the light as it is moved round in the window display.
Midland Displays Ltd. has a wide selection of displays that will permit you to show off all of your products to their best advantage. The huge selection also allows for you to pick a display that will fit in with the space provided within your shop, or in your window jewellery display. You may also wish to use a display that will give your range something unique, without distracting from the designs themselves.
When a customer comes to choose a ring, or to try on an array of pieces so they can be sure they make the right choice, you need to have a well ordered, clearly set out and attractive display. It must encourage the client to continue to browse until the desired item, or items of jewellery are found and purchased. If your displays and items are all laid out on one level side by side, it would become difficult to ‘see the wood for the trees’. It may appear to be just a cluttered sea of refracted light. Nested platforms give it order, shape and clarity. Wall mounted displays allow for the jewellery to be set apart to their advantage, singled out as special, or grouped together with collections to which they belong.
Our displays are set out in different styles. Each style has a collection name such as the Victoria display or Kensington display. These displays come in a wide range of finishes, materials and colours. The brochure, available for download from our website, gives you the various sizes and choices within that display range for each of your jewellery items. There are many types of display that mean you are more likely to find the correct display necessary for fit your needs, and to find a display suitable to the variations of pieces of jewellery you may have in stock.
With over twenty five years of experience, we have worked with many customers and merchants, successfully helping them to find the perfect design for their shop and jewellery. We have experience in providing the basic displays as they have been ordered individually, to providing a full re-fit of shop windows and full counter displays.
For more information please check out our website: www.midlandsdisplays.co.uk